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Showing posts from November, 2016

Google favors the use of Secure Socket Layer (SSL) on your server over non secure websites

The main benefit of Hypertext Transfer Protocol Secure (HTTPS) is that it gives security to the users, on the pages where they share personal data with you. It’s great to have on your entire website. But, when a user shares precious info, like credit card details, HTTPS adds extra layers of protection.

From Google Webmaster Central Blog, I quote from Google the following:

"For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've seen positive results, so we're starting to use HTTPS as a ranking signal. For now it's only a very lightweight signal - affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content - while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to k…